The Innovator's Toolkit is about bringing substance to the very vague aspect of business called innovation, and it's especially about providing much-needed knowledge and clarity on the 'front end of innovation.' The 'front end of innovation' refers to the process of understanding the need for a solution and exploring a wide array of possible solutions.

Here we provide an excerpt of techniques discussed in The Innovator's Toolkit:

Technique 1 - Jobs to be Done
Technique 3 - Outcome Expectations
Technique 11 - Cognitive Style